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Stream episode Episode 24: 'Dissecting the Luxury Business' with Jean-Noël Kapferer FR by Luxurynsight X FashionNetwork podcast | Listen online for free on SoundCloud
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KAPFERER'S BRAND IDENTITY PRISM Professor Jean-Noël Kapferer represents brand identity diagra… | Brand identity, Brand identity design, Brand identity guidelines
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer | Goodreads
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Kapferer, Jean-Noël; Bastien, Vincent: 9780749464912 - AbeBooks
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Jean-Noël Kapferer, HEC - Le paradoxe du luxe : une croissance qui fait problème - Parole d'auteur éco - xerficanal.com
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Jean-Noel Kapferer : Strategic brand management : new approaches to creating and evaluating brand equity
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Strategic Brand Management: new approaches to creating and evaluating brand equity by Jean-Noël Kapferer | Goodreads
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: Amazon.co.uk: Kapferer, Jean-Noël: 9780749442835: Books
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